In this post, I’ll teach you exactly how to write an SEO-friendly blog post and get a higher search ranking.
Writing an SEO-friendly blog post requires skill. To optimize your post for search engines and also to make your readers interested in your blog is challenging. But trust me, this is the most fun part of blogging.
Once you understand the concept, I am sure you’ll be writing an effective blog post that is both human and SEO-friendly.
Let’s get started…
Begin with a Keyword Research
Before you start writing, make sure to do keyword research and find one main keyword for each post. If you want to rank well in search engines like Google, you’ll have to figure out which words your audience actually searching for. You can use SEO Tools to find out such terms.
Keywords are the words and phrases that people type into search engines to find what they’re looking for.
Once you’ve done your keyword research and have a list of targeted keywords, it’s now time to get writing. These are the topics you should write about and the keywords you should use in your text. Here are tips to help you end up with an awesome blog post!
Writing tips for SEO-friendly blog posts
Starting a blog is easy but publishing quality content requires effort. You should be clear at the beginning itself that quality content is one of the most important factors to rank high on the search result page. No matter how much you make use of these SEO tips, it won’t work unless the content is genuine and for real human beings. Having said that, here comes tip no. 1:
1. Use keyword in blog post title
Don’t just give a random title, instead, make it an SEO-friendly title. By using keywords in your blog post title, it becomes easy for both search engines and readers to know what your article is going to cover. So, add a keyword in your blog post title and your page’s title tags. Similarly, structure your content using H2, or H3 subheadings. When you use the right keyword – your audience is searching for, your chance of ranking on the SERP increases.
2. Optimize your blog post
When you begin writing make sure you optimize your post around the focused keyword. Try to add your targeted keyword within the first 300 words. OR, in the first paragraph. Using your keyword in the first paragraph of your blog will give a positive signal to search engines that the content is relevant to the topic. But it should be added naturally, not forcefully. No need to stuff your keyword a hundred times. That’s called “keyword stuffing”. And, it’s bad for SEO.
3. Use paragraphs
Do not make your content too lengthy. Instead, use a paragraph to describe your word. This will help readers get a better view of your post. Doesn’t matter how well you have written, if the content seems too long without breaks, people won’t read your post for sure. This will affect in bounce rate, thus ranking growth stops.
4. Use transition words
Transition words are like hooks. It helps readers scan through your text and understand the relationship between sentences and paragraphs. For example, let’s say you’re teaching a tutorial. You should be using signal words like: ‘first of all; ‘secondly’ and ‘finally’. Also, use words like however, similarly, for example, etc. Using such words will give the reader quick attention to your content.
5. Optimize images
Use images or infographics in your blog post that is optimized for SEO. Include the targeted keyword in the image file name and alt text. Plus, a large image size takes time to load a page which is not good. So, make sure to compress your images to give a slight boost to your page.
6. Use evergreen URLs
If you are using the WordPress platform, you might have noticed that it generates URLs based on your blog title. Long and ugly URLs aren’t good for SEO. I recommend using short, custom URLs for every post. And, remember your post URLs should contain your targeted keyword.
7. Write Unique Meta Description
You can either write a meta description or leave a blank for Google to create a description from your content. However, a well-written meta description can increase your organic click-through rate. I suggest you write a custom meta description using keywords for every post that you publish on your blog.
8. Create Internal Links
Linking is a powerful way to give weight to your blog content. Use 4-5 internal links to your new post with related content. Make sure your internal links are using anchor text that describes your post. Instead of anchor text like: ”read this post”, use keyword indirectly as an anchor text.
9. Use Related Keywords
While optimizing content for SEO it is found that people use the main focus keyword multiple times in every other paragraph. That’s not the right way to optimize. Google is getting smarter every day and it wants you to write content that users will love. The best way is to use synonyms and other keywords throughout your copy that are related to your focus keyphrase. Optimizing your content this way will help Google to quickly understand the topic of your text.
10. SEO Plugin
The analysis tools like Yoast SEO plugin makes easy for you to write readable and SEO-friendly blog post. You can start by choosing the most important search term you want to rank this particular page for. Once you fill your focus keyword in Yoast plugin, it runs all kinds of checks to see whether your post is optimized or still needs some improvements. This is a great tool for both beginners and experts.
That’s it! Was it helpful?
So, these were the 10 tips for writing an SEO-friendly blog post. If you write the way I discussed above, surely your blog post ranking on Google will improve. And do not forget, SEO tips won’t work unless you create quality content. Good content leads to more links, shares, tweets, and returning visitors to your website.
This is not the end of SEO. There are many other things you can do to maximize the SEO friendliness of your post, but the most important thing is to start writing good posts. Apply the given 10 tips today and see the result growing.